Ethiocolor’s 360° Music Video Revolution In Addis Ababa

ethiocolor_animation_still_export__0-00-04-15_ onsdag 24 juni 2015 / / Tags:

Selam Sounds and Stocktown Films release Africa’s first music video created with 360° virtual reality technology

Selam Sounds in collaboration with Stocktown Films are the makers behind Ethiopian groupEthiocolors new music video created with innovative 360° VR technology. The group is currently releasing their debut album, a fusion of folklore and contemporary influences. Swedish musician Andreas Unge is the producer of the album and representing Ethiocolor isSelam Sounds. 

– Our vision is to carry out our musical heritage in a very creative way without losing the sense of our identity, says Melaku Belay, co-founder of Ethiocolor.

Innovative Technology

Stocktown Films are known for producing groundbreaking documentaries and with this innovative technique they prove once again how progressive they are with their visual narrative. Filmed on the roof of the National Theater in central Addis Abeba the dynamic 360° panoramic view was created through seven separate takes with a GoPro camera.

– Ethiocolor is a great live act and therefore we decided to use the new 360° VR technology to capture their performance and give the user a vibrant experience, says Senay Berhe, Stocktown Films.

The app offers the opportunity to experience the music video first hand through the unique 360° technology.
The user will be able to listen to the album, share the content on social media and be re-directed to distribution channels.

Download the Ethiocolor 360° app for Android via Google Play. An iPhone version of the app is coming soon!
The music video is also be available on Youtube 360° player with Google Chrome browser and on

Check out what OkayAfrica had to say bout it!

Selam Sounds 
Selam Sounds is Selam’s own record label founded in 2006. The vision to promote and produce captivating music from around the globe by introducing new artists with a genuine and unique expression. Selam Sounds always maintain a strong focus on the music it self and the story it tells.

Stocktown Films 
Stocktown Films is widely recognized for producing groundbreaking documentaries, music videos and commercials with a unique visual narrative for clients worldwide. Since the late 90’s Stocktown Films has been in the frontline of capturing the world´s most talented individuals from the urban culture scene. The company is based in Stockholm and driven by filmmakers Teddy Goitom, Senay Berhe and Benjamin Taft.

Ethiocolor is the Addis Abeba based folklore group consisting of musicians from three different generations. The group is recognized for their vibrant live shows where traditional instruments are arranged in contemporary style together with the rhythmic dance Ekista. Through their pioneering sound combining modern and urban influences Ethiocolor becomes a valuable documentation of Ethiopian culture.

App developer
Earth People is a company that develops creative web-based solutions with a strong focus on user experience. They are the developers and designers behind the Ethiocolor app.

Technology Sponsor
The Ethiocolor app uses a free license code providing the panoramic solution through 360° VR technology for both iOS and Android applications sponsored by

Photos: Stocktownfilms


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